Melissa Kaplan

Principal

The Penn grad kicked off her 20+ year career working under hockey legend Bobby Orr at Boston's Woolf Associates, and she hasn't looked back since. A life-long sportsfan, Melissa's “love of the game” philosophy has continuously fueled her passion for her work, elevating brands including Canon, TD Bank, Athleta, Ole Smoky and Michaels. Her ability to push boundaries, find solutions, and innovate speaks volumes about what thinking differently can do.